The word “author” is rooted in “authority.” If you’ve published an article, essay, or book—congratulations! You are now an expert. Daily television and radio shows need experts to interview, but authors or writers who land an on-air segment often struggle to make the most of their 3 – 8 minutes. Juicy talking points are key, but there is much more to learn if you want the experience to strengthen your platform. In this breakout session, you will learn six simple yet effective methods of being an on-air guest who creates a buzz that inspires media to invite you on-air regularly.