All Levels Breakout Session Share (promotion/publishing)

The Economics of Book Publishing — An Independent Press Perspective (Live/SHARE 2)

Heritage E August 25, 2018 10:00 am - 11:00 am

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Lawrence Knorr

The vast majority of authors have no idea of the economics of book publishing when they embark on their attempt to get published. While some authors are blessed with the opportunity to be paid in advance while tossing their manuscript to an editor, most are faced with creating a path to publication themselves. This presentation covers the realities of the publishing business from an economic perspective using the 4 Ps framework from the Marketing Mix. We then pull all of this together into a basic book profit and loss statement to evaluate performance.